Browse Items (2 total)

Mao, E. (2022). The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events. Journal of Media Economics, 34(3), 194-211.

Wang, W., & Fan, J. (2022). Topic mining of real-time discussions: what catches the attention of live-streaming esports viewers?. European Sport Management Quarterly, 1-22.
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