The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events

Title

Description

Mao, E. (2022). The effectiveness of event marketing in an attention economy: Findings from Twitch live-stream esports tournament events. Journal of Media Economics, 34(3), 194-211.

Creator

Mao, E.

Date

2022

Publisher

Journal of Media Economics

Language

English

Type

Journal Paper

Identifier

https://doi.org/10.1080/08997764.2022.2115503