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Tags: Consumer behavior. Eating behavior. Food marketing

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Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube

Pollack, C. C., Gilbert-Diamond, D., Emond, J. A., Eschholz, A., Evans, R. K., Boyland, E. J., & Masterson, T. D. (2021). Twitch user perceptions, attitudes and behaviours in relation to food and beverage marketing on Twitch compared with YouTube.…

Tags: Consumer behavior. Eating behavior. Food marketing, livestreaming

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