Repeating the Digital Dividend? Sport Marketing's Move into Esports: Insights from Germany.
Title
Repeating the Digital Dividend? Sport Marketing's Move into Esports: Insights from Germany.
Description
Kramer, K., Wagner, D., & Scheck, B. (2021). Repeating the Digital Dividend? Sport Marketing's Move into Esports: Insights from Germany. European Journal of International Management, 15(2/3), 339-366.
Creator
Kramer, K., Wagner, D., & Scheck, B.
Date
2021
Publisher
European Journal of International Management
Language
English
Type
Journal Paper