Using eSports Efficiently to Enhance and Extend Brand Perceptions
Title
Using eSports Efficiently to Enhance and Extend Brand Perceptions
Description
Burton, R., & Gawrysiak, J. (2017). Using eSports Efficiently to Enhance and Extend Brand Perceptions. 2017 Sport Marketing Association Conference (SMA XV)
Creator
Burton, R., & Gawrysiak, J.
Date
2017
Publisher
Sport Marketing Association Conference
Language
English
Type
Conference Paper