Understanding Brand Loyalty – The Case of the eSports Consumer from a Relationship Quality Perspective
Title
Understanding Brand Loyalty – The Case of the eSports Consumer from a Relationship Quality Perspective
Description
Kordyaka, B., Hribersek, S., Kruse, B., & Niehaves, B. (2020). Understanding Brand Loyalty – The Case of the eSports Consumer from a Relationship Quality Perspective. Proceedings of the 4th International GamiFIN Conference 2020, 188-198.
Creator
Kordyaka, B., Hribersek, S., Kruse, B., & Niehaves, B.
Date
2020
Publisher
GamiFIN Conference
Language
English
Type
Conference Paper
Identifier
http://ceur-ws.org/Vol-2637/paper19.pdf