To Diversify or Not? Uncovering the Effects of Identification and Media Engagement on Franchise Loyalty in eSports

Title

Description

Kordyaka, B., Jahn, K., & Niehaves, B. (2020). To Diversify or Not? Uncovering the Effects of Identification and Media Engagement on Franchise Loyalty in eSports. International Journal on Media Management, 22(1), 49-66.

Creator

Kordyaka, B., Jahn, K., & Niehaves, B.

Date

2020

Publisher

International Journal on Media Management

Language

English

Type

Journal Paper

Identifier

https://doi.org/10.1080/14241277.2020.1732982