Esports Extension Of A Football Brand: Stakeholder Co-creation in Action?
Title
Esports Extension Of A Football Brand: Stakeholder Co-creation in Action?
Description
Bertschy, M., Mühlbacher, H., & Desbordes, M. (2019). Esports Extension Of A Football Brand: Stakeholder Co-creation in Action? European Sport Management Quarterly, 20(1), 47-68.
Creator
Bertschy, M., Mühlbacher, H., & Desbordes, M.
Date
2019
Publisher
European Sport Management Quarterly
Language
English
Type
Journal Paper