Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review
Title
Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review
Description
Gawrysiak, J., Burton, R., Jenny, S., & Williams, D. (2020). Using Esports Efficiently to Enhance and Extend Brand Perceptions – A Literature Review. Physical Culture and Sport. Studies and Research, 86, 1-14
Creator
Gawrysiak, J., Burton, R., Jenny, S., & Williams, D.
Date
2020
Publisher
Physical Culture and Sport. Studies and Research
Language
English
Type
Journal Paper