Esports Sponsorship: Practitioners’ Perspectives on Emerging Trends
Title
Esports Sponsorship: Practitioners’ Perspectives on Emerging Trends
Description
Finch, D. J., Abeza, G., O’Reilly, N., & Mikkelson, A. (2020). Esports Sponsorship: Practitioners’ Perspectives on Emerging Trends. Journal of Brand Strategy, 9(1), 59-74.
Creator
Finch, D. J., Abeza, G., O’Reilly, N., & Mikkelson, A.
Date
2020
Publisher
Journal of Brand Strategy
Language
English
Type
Journal Paper