Branding in eSports: An Empirical Analysis of the Specifics of Public Relations Compared to Traditional Sports.
Title
Branding in eSports: An Empirical Analysis of the Specifics of Public Relations Compared to Traditional Sports.
Description
Nufer, G., & Mariot, D. (2022). Branding in eSports: An Empirical Analysis of the Specifics of Public Relations Compared to Traditional Sports. IUP Journal of Brand Management, 19(2).
Creator
Nufer, G., & Mariot, D.
Date
2022
Publisher
IUP Journal of Brand Management
Language
English
Type
Journal Paper