Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports

Title

Description

Qian, T. Y., Matz, R., Luo, L., & Xu, C. (2022). Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports. Journal of Business Research, 145, 482-494.

Creator

Qian, T. Y., Matz, R., Luo, L., & Xu, C.

Date

2022

Publisher

Journal of Business Research

Language

English

Type

Journal Paper

Identifier

https://doi.org/10.1016/j.jbusres.2022.02.082