Live streamers on Twitch. tv as social media influencers: Chances and challenges for strategic communication
Title
Live streamers on Twitch. tv as social media influencers: Chances and challenges for strategic communication
Description
Woodcock, J., & Johnson, M. R. (2019). Live streamers on Twitch. tv as social media influencers: Chances and challenges for strategic communication. International journal of strategic communication, 13(4), 321-335.
Creator
Woodcock, J., & Johnson, M. R.
Date
2019
Publisher
Taylor & Francis
Language
English
Type
Journal Paper