How live streaming influences purchase intentions in social commerce: An IT affordance perspective

Title

Description

Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K. (2019). How live streaming influences purchase intentions in social commerce: An IT affordance perspective. Electronic Commerce Research and Applications, 37, 100886.

Creator

Sun, Y., Shao, X., Li, X., Guo, Y., & Nie, K.

Date

2019

Publisher

Elsevier

Language

English

Type

Journal Paper

Identifier

https://doi.org/10.1016/j.elerap.2019.100886