Live streaming commerce: Uses and gratifications approach to understanding consumers’ motivations
Title
Live streaming commerce: Uses and gratifications approach to understanding consumers’ motivations
Description
Cai, J., & Wohn, D. Y. (2019). Live streaming commerce: Uses and gratifications approach to understanding consumers’ motivations. In Proceedings of the 52nd Hawaii International Conference on System Sciences.
Creator
Cai, J., & Wohn, D. Y.
Date
2019
Publisher
Hawaii International Conference on System Sciences
Language
English
Type
Conference Paper