Change, we can believe in: Examining spillover effect of content switching on live streaming platform
Title
Change, we can believe in: Examining spillover effect of content switching on live streaming platform
Description
Zhao, K., Lu, Y., Hu, Y., & Hong, Y. (2018). Change, we can believe in: Examining spillover effect of content switching on live streaming platform. In 39th International Conference on Information Systems, ICIS 2018. Association for Information Systems.
Creator
Zhao, K., Lu, Y., Hu, Y., & Hong, Y.
Date
2018
Publisher
International Conference on Information Systems, ICIS 2018
Language
English
Type
Conference Paper