Gender and live-streaming: source credibility and motivation
Title
Gender and live-streaming: source credibility and motivation
Description
Todd, P. R., & Melancon, J. (2018). Gender and live-streaming: source credibility and motivation. Journal of Research in Interactive Marketing.
Creator
Todd, P. R., & Melancon, J.
Date
2018
Publisher
Emerald
Language
English
Type
Journal Paper