Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework

Title

Description

Hu, M., Zhang, M., & Wang, Y. (2017). Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework. Computers in Human Behavior, 75, 594-606.

Creator

Hu, M., Zhang, M., & Wang, Y.

Date

2017

Publisher

Elsevier

Language

English

Type

Journal Paper

Identifier

http://dx.doi.org/10.1016/j.chb.2017.06.006