Marketing and Sponsorship of Esports Without Getting Ganked: Understanding Past Research and Future Challenges
Title
Marketing and Sponsorship of Esports Without Getting Ganked: Understanding Past Research and Future Challenges
Description
Travassos Rosário, A., & Raimundo, R. G. (2021). Marketing and Sponsorship of Esports Without Getting Ganked: Understanding Past Research and Future Challenges. In S. Andrews & C. M. Crawford (Eds.), Handbook of Research on Pathways and Opportunities Into the Business of Esports (pp. 321-347). IGI Global.
Creator
Travassos Rosário, A., & Raimundo, R. G.
Date
2021
Publisher
IGI Global
Language
English
Type
Book Chapter