Brand Image in Esports Events. Differences between Players and Non-Players
Title
Brand Image in Esports Events. Differences between Players and Non-Players
Description
Amor, J. S. C., Pérez-Campos, C., & Molina-García, N. (2020). Brand Image in Esports Events. Differences between Players and Non-Players. Journal of sport economics & management, 10(2), 102-113.
Creator
Amor, J. S. C., Pérez-Campos, C., & Molina-García, N.
Date
2021
Publisher
Journal of sport economics & management
Language
Spanish
Type
Journal Paper