Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Title
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Description
Hwang, Y., Watanabe, N. M., & Nagel, M. (2022). Effects of in-game brand congruity on esports consumers' implicit and explicit memory. International Journal of Sports Marketing and Sponsorship, (ahead-of-print).
Creator
Hwang, Y., Watanabe, N. M., & Nagel, M.
Date
2022
Publisher
Journal Paper
Language
English
Type
International Journal of Sports Marketing and Sponsorship